Laresa McIntyre, CMA, MBA

Chief Financial Officer

Certified Management Acountant

Laresa M. McIntyre, CMA, MBA

LinkedIn Profile:


Versatile, high-energy exective with more than 20 years of progressive experience in finance complimented by talents in human resources and project management. Results-driven leader known for ability to innovate and create solutions in complex situations. Demonstrated ability to streamline business operations that drive growth and increase efficiency.  Diverse industry and functional experience with a passion to drive success through the business. Possesses solid leadership, communication and interpersonal skills to establish rapport with all levels of staff and management.  Excels in dynamic, demanding environments while remaining focused and rational. Areas of excellence include:

  • Financial reporting and P&L analysis
  • Budgeting, forecasting & strategic planning
  • Change management
  • Team development & leadership
  • Productivity & performance improvement
  • Organization & communication

Professional Experience

Infinity Sales Group, Boca Raton, Florida

2010 - Present

Market-leading customer acquisition company partnering with Fortune 200 companies in the satellite TV, broadband, cable and home security industries across the continental U.S.

Chief Financial Officer

    Recruited to create robust financial processes and reporting for an organization that experienced significant growth. Direct finance and analytics teams as well as human resources and marketing. Work collaboratively with executive team to build strategy aligned with overall business objectives. Deliver strategic direction across finance and operations.

  • Manage team of 15 direct/indirect reports and financial operations.
  • Drive continual improvement in analytics to pinpoint both problems and opportunities for growth in the business.
  • Migrated to Sage Intacct financial software to provide better internal controls and reporting capabilities including dashboards for executive communication.
  • Trusted advisor to ownership on a multitude of issues across all areas of the company.
  • Direct the Human Resources department and all planning, policies and procedures to mitigate risk and ensure compliance with current labor laws for a workforce that grew from 70 to 350+ employees.
  • Negotiated and spearheaded a project to move the company to a PEO reducing benefits costs by 25% and providing a substantially better benefit offering to employees including a 401(k) plan.
  • Executive oversight of the Marketing department (online and print advertising) with a focus to ensure maximum efficiency of spend on a multi-millon dollar budget.

dmg world media, West Palm Beach, FL

2002 - 2009

Global exhibition and publishing company which produced highly regarded exhibitions and conferences, consumer shows, and related publications.

Vice President Finance Art & Antiques

    Accountable for monthly financial reporting and analysis, forecasting, and yearly strategic planning and budgeting for the sector which included operations in the USA, UK and France. Responsible for analyzing potential acquisitions and new product launches, and coordinating financial due diligence.

  • Cut month-end process from 5 to 2 days by changing procedures; reduced headcount by 20%.
  • Improved forecast accuracies by 40% by developing models based on business drivers.
  • Integrated new acquisitions in less than 3 months with little impact on operations.
  • Saved more than $100k by using corporate credit card purchases to save on travel expenses.
  • Spearheaded an initiative to build balanced scorecards to focus on sector strategy.

Project and Risk Management

    Excelled as VP Finance for the Art & Antiques sector and was recruited by the EVP Finance & IT to add strength and competency to project and risk management for the company.

  • Liaison between the assigned business sector and the Finance & IT organizations to ensure effective communications and successful delivery of finance-focused projects including:
  • Conversion of the accounting system of a large acquisition from an AS/400 program to Epicor in 4 months, including defining required business process changes and training end users.
  • Oversight of all financial aspects related to the company's event management ERP including training end users and system configuration.
  • Business continuity plans and information security risk assessments for various divisions.

Mill's Pride, a division of Masco Corporation, West Palm Beach, FL

1999 - 2002

Manufacturer of ready-to-assemble kitchen cabinetry and furniture sold at several major retail chains with revenues of over $600 million and 3,000 employees.

Financial Planning & Analysis Manager

    Prepared weekly and monthly forecasts (sales & operating profit) in conjunction with senior-level executives from finance, sales, marketing and production. Coordinated and prepared the annual budget. Developed new analytical tools, including sales forecasting models, to assist with decision-making. Wrote monthly business review letters to parent company recapping major issues and financial results.

Nationwide Insurance, Columbus, OH

1997 - 1999

Lead Business Systems Analyst

Mill's Pride, Waverly, OH

1995 - 1997

Cost Accounting Manager & Distribution Controller

Culinar Foods Inc., London, ON, Canada

1993 - 1995

Cost Accounting Supervisor



CMA Certified Management Accountant

MBA, Capital University, Columbus, OH

B.Sc., University of Western Ontario, London, ON, Canada

Legally able to work in USA, Canada and Europe