Laresa McIntyre, CMA, MBA

Co-President

Chief Financial Officer

Laresa M. McIntyre, CMA, MBA

E-mail:
laresa@laresamcintyre.com
LinkedIn Profile:
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Multi-talented Business Executive: CFO, CMO, CHRO.

Finance: Proven experience in all aspects of management level financial analysis, reporting, budgeting & forecasting, strategic planning, redesigning business processes, integrating acquisitions, audits, project management and systems implementation.

  • Managed budgets with annual revenues of $600 million+
  • Improved forecast accuracies by 40% by developing models based on business drivers
  • Managed financial operations in the US, UK and France

Marketing: Responsible for multi-million dollar marketing budget utilizing various marketing channels for B2C.

  • Able to manage and direct online and print teams
  • Select appropriate channels and messaging to maximize consumer response
  • Strategize with sales to ensure a cohesive sales and marketing experience to drive revenue

Human Resources: Executive oversight of all aspects related to HR.

  • Revamped operations, procedures and policies to mitigate risk and ensure compliance with current labor laws
  • Negotiated and sourced employee benefits to minimize costs
  • Implemented a robust workforce management process to improve forecasting and scheduling

 

Education

CMA Certified Management Accountant, MBA, Capital University, Columbus, OH,

B.Sc., University of Western Ontario, London, ON, Canada

Legally able to work in USA, Canada and Europe

 

Professional Experience

Infinity Sales Group LLC, Boca Raton, Florida

2010 - Present

Infinity Sales Group LLC is a sales and marketing company partnering with Fortune 200 companies in the satellite TV, broadband and home security services industries to provide their products to end consumers. Infinity is the top retail partner of DISH Network in the United States.

Chief Financial Officer

Overseeing all financial aspects of the business including A/P, A/R, payroll, general ledger, monthly financial statements, budgeting & forecasting, variance analysis and year-end close. Responsible for overseeing all Human Resources planning, policies and operations for a large workforce.

Chief Marketing Officer

Overseeing, planning and directing all marketing aspects for online and print advertising. Reviewing sales and response information so as to maximize the effect of every marketing dollar. Proactively plan future campaigns and strategies to expand market share. Developing new avenues and channels to advertise.


dmg world media, West Palm Beach, FL

2002 - 2009

dmg world media, with annual revenues of $400 million, is a global exhibition and publishing company which produces market leading exhibitions and conferences, consumer shows, and related publications. Excelled as VP Finance for the Art & Antiques sector and recruited by the EVP Finance & IT to add strength and competency to project & risk management for the company.

Vice President Finance Art & Antiques

Accountable for monthly financial reporting and analysis, forecasting, and yearly strategic planning and budget process for the sector including businesses in the USA, UK and France. Responsible for analyzing potential acquisitions & launches, coordinating financial due diligence, and integrating new acquisitions into the sector's accounting process. Constantly examining the finance department and initiating changes to improve the efficiency and improve financial reporting.

Achievements:

  • Improved cost management by sourcing and implementing an internet-based purchase order system
  • Reduced time to process expenses and invoices from 10 to 5 business days allowing more complete information to be presented on a weekly basis
  • Increased decorating revenues for a prestigious art fair in the sector portfolio by $100k by proposing a new pricing structure based on analysis of sales and costs
  • Part of the corporate team charged with restructuring the shared service center and realigning the chart of accounts in North America to fit with the rest of the global business
  • Spearheaded an initiative to build balanced scorecards for both the US fairs and UK fairs businesses to focus them on the sector strategy in a difficult market
  • Was interim VP for US Fairs (concurrent with VP Finance role) overseeing all operations and marketing aspects for a period of 6 months due to an unexpected vacancy

 

Project and Risk Management

Liaison between the assigned business sector and the finance & IT organizations to ensure effective communications and successful delivery of finance-focused projects.

  • Converted the accounting system of a large acquisition from an AS/400 program to Epicor in 4 months, including defining required business process changes and training end users
  • Oversaw all financial aspects related to the company's event management ERP including training end users and system configuration
  • Prepared business continuity plans and information security risk assessments for various divisions within dmg world media

Mill's Pride, a division of Masco Corporation, West Palm Beach, FL

1999 - 2002

Mill's Pride was a manufacturer of kitchen cabinetry sold exclusively at The Home Depot. It also manufactured ready-to-assemble furniture sold at several major discount retailers. The company employed over 3,000 people and had annual revenues over $600 million.

Financial Planning & Analysis Manager

Prepared weekly and monthly forecasts (sales & operating profit) in conjunction with senior-level executives from finance, sales, marketing and production. Coordinated and prepared the annual budget. Developed new analytical tools, including sales forecasting models, to assist with decision-making. Wrote monthly business review letters to parent company recapping major issues and financial results.

Nationwide Insurance Columbus, OH

1997 - 1999

Lead Business Systems Analyst

Hired for strong analytical skills necessary to convert legacy MSA accounting system to PeopleSoft General Ledger. Provided input on program design modifications to make the system more efficient. Trained new users (accountants) on PeopleSoft. Created new accounting procedures and policies.

Senior Business Systems Analyst

Participated as a team member on several purchasing initiatives including office furniture ($10 million), fleet management services ($6 million) and outside legal counsel services ($500 million). Role in these initiatives included: developing and analyzing Request for Proposal (RFP) documents; negotiating contract terms and conditions with suppliers; and monitoring suppliers to ensure compliance with contract terms.

Mill's Pride Waverly, OH

1995 - 1997

Cost Accounting Manager

Analyzed weekly and monthly manufacturing profitability statements and provided reports to management to help with business decisions. Developed systems to track and analyze purchase price variances by commodity. Maintained relationships with consigned materials vendors.

Distribution Controller

In addition to traditional accounting responsibilities, including financial reporting and inventory management, was project leader for the implementation of a computerized warehousing system for two 300,000 sq.ft. facilities. Created new business reports for management to track efficiency and costs of warehouse operations; report format was implemented company-wide in all operations.

SOFTWARE KNOWLEDGE

  • Microsoft Office Suite (Excel, Word, Access, PowerPoint, Project, Visio)
  • Intacct (cloud based accounting package)
  • QuickBooks
  • ADP WorkforceNow & EZLaborManager